Charles Duffie: Writing in Many Voices
I've included final pieces so you can see my writing in context with the designs. These projects cover a wide range of needs: storytelling, TEDx presentations, movie poster concepts, creative e-vite solutions, education scripts, book reviews, and traditional B2B email marketing. In addition to writing these pieces, I worked closely with art directors, designers, and other writers to uncover concepts, then customize the copy for each audience and each project. Dynamic collaboration with creative people brings out the best in word and image.
Each link opens a new window to a PDF. Depending on your web browser, the files may open zoomed in to a startling degree. Please use your browser’s zoom function to adjust as needed, and scroll down to see multi-page documents.
Thanks for your time and consideration. If you need more information, please give me a call at 909-398-1909 or send me an email.
I've included final pieces so you can see my writing in context with the designs. These projects cover a wide range of needs: storytelling, TEDx presentations, movie poster concepts, creative e-vite solutions, education scripts, book reviews, and traditional B2B email marketing. In addition to writing these pieces, I worked closely with art directors, designers, and other writers to uncover concepts, then customize the copy for each audience and each project. Dynamic collaboration with creative people brings out the best in word and image.
Each link opens a new window to a PDF. Depending on your web browser, the files may open zoomed in to a startling degree. Please use your browser’s zoom function to adjust as needed, and scroll down to see multi-page documents.
Thanks for your time and consideration. If you need more information, please give me a call at 909-398-1909 or send me an email.
Co-written with the author, this TEDx Talk had to engage 500 students and educators. Includes 6 of the 60+ Google Slides.
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This show bible was written for producers to use in pitch meetings. It involved a massive amount of research, notes, and rewrites.
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I love team brainstorm sessions—that moment when you know you got the concept. That happened on this webinar e-vite.
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The medium matters. Writing book reviews for The Los Angeles Review of Books required a very different voice (links to ).
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A producer requested poster concepts for a pitch meeting. I worked with a designer to explore different aspects of the story.
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Wrote this preschool show bible for Renegade Animation. Writing for young children requires a fresh mindset.
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Researched, concepted, wrote, and tested (in Fullerton) a creative writing curriculum for middle schoolers (7 sample pages).
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I like working on presentation collateral with a designer. It's a challenge to get the words out of the way of the concepts.
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I believe social issues should be marketed as stories. For this opioid keynote, we developed a "movie poster" to draw attention.
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Writing scripts for ABC Mouse meant working within the insanely strict rules set by both the curriculum and brand teams.
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Developing this fantasy show bible for a producer was a chameleonic experience. It required a completely different tone.
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In case you're looking for a bit of traditional agency e-commerce, here's an email series that was sent out on three Tuesdays.
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I include this teen show bible, developed for an animation studio, because it showcases my ability to write in the character's voice.
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On this cultural events display poster, the designer and I found an entertaining yet respectful way to spotlight a sensitive issue.
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I helped HR reinvent their social media class which was targeted at old school marketers, resulting in this fun in-house e-vite.
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I like to set writing challenges for myself. In this short film script, the challenge was to find the funny in modern mindfulness.
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It's a visual world. I love working with designers to develop strong images where the words can take a supporting role.
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Sometimes the best concepts are the ones where no words are needed, like the fragile emotion for this support group poster.
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